Context
A major US media aggregator
with over 70 million customers consuming its digital publications. With these sorts of numbers, the client needed to keep their customers' data absolutely safe and compliant.
Business problem
The media and content industry is a massive sector. With digital publishers serving millions of customers, safeguarding their customers' data against potential breaches and fostering trust among their subscribers becomes mission critical. Operationalizing a privacy-first data strategy in a cookie-less, zero-trust, privacy-driven, yet personalization-hungry market presents unique challenges.
Expected goals
The key goals expected from this engagement included:
100% compliance with varied global privacy laws such as CCPA, AICPA, and GDPR
Build and maintain customer trust while retaining an excellent user experience
Operationalize a digital privacy and trust strategy across 15 high-traffic websites
Solution
Enhanced compliance with privacy laws
Boyle Software recommended the following solutions:
Build out the required solutions with the OneTrust and TrustArc platforms, a low-cost offering with rapid compliance adherence as well as privacy and trust governance capabilities
Along with CCPA and GDPR compliance policies, SOC compliance was also achieved
Further, the solution was developed and in production within 2 months from kick-off. Key platforms utilized were:
OneTrust (a Boyle Software partner)
TrustArc
Outcomes of the Engagement
Maximized compliance with the stringent digital privacy laws
Elevated security posture Improved security posture and data protection measures to meet various compliance standards, worldwide.
Reduced Security Compliance Implementation Effort Comparing efforts around security compliance before and after OneTrust integration, huge efficiencies were achieved: simplified management processes, automated tasks, streamlined workflows, and reduced manual audits.
Increased NPS Enhanced the Net Promoter Score impact based on customer feedback and satisfaction metrics before and after the implementation of OneTrust GDPR/CCPA compliance.
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Key project outcome metrics:
Improved security posture
Boosted NPS (Net Promoter Scores)
Reduced security compliance implementation effort