Thumbplay Lands Additional Funding

Thumbplay logoLong-running Boyle Software client Thumbplay, the #1 mobile entertainment content service in the U.S., today announced that it has raised $18 million in new capital through a Series E round that was led by Brookside Capital Partners, the public equity affiliate of Bain Capital, and Cross Creek Capital, a private equity affiliate of Wasatch Advisors.

“The high quality of our new investors is very significant, since both typically invest in companies which offer opportunities to realize substantial long-term capital appreciation,” said Are Traasdahl, Thumbplay’s CEO and founder. “This is a testament to Thumbplay’s ongoing success.”

Thumbplay plans to use the new capital to expand its direct-to-consumer product offerings, in addition to further developing the tools it provides content owners, creators, publishers and brand marketers. The company also plans to accelerate its strategic growth plans and to expand internationally in 2008 to meet the growing demand for mobile entertainment content around the world, including the possibility of identifying potential acquisitions that will help advance its leadership position in the worldwide mobile content industry.

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About Thumbplay

Thumbplay, Inc. is a leading online platform of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz. Thumbplay Inc., is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech.

About Uwe Kristen

After graduating in Scottish Literature at University of Glasgow in 1996 Uwe put down his empty glass and left the pub. He took the next airplane to New York City and started coding websites. He still codes. He still reads.