In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.
Tag Archives: facebook
Facebook hits 1B users in one day
Mark Zuckerburg announced via a Facebook post that the company recently had 1 billion people use Facebook in a single day. It’s an impressive feat when you consider that’s about 1 in 7 people on the entire planet.