Who doesn’t listen to podcasts these days? There’s something for every niche imaginable – and people are streaming, downloading, and tuning in. According to Martech, there are now 550,00 active podcasts in 100 languages and more than 18,000,000 episodes – and the numbers are growing exponentially. And now National Public Radio – creators of some of the most popular podcasts – have come out with a podcast analytics platform they’ve dubbed Remote Audio Data (RAD).
With the constant news and public debate about data privacy, NPR has gone to great lengths to make RAD’s data relevant but also protect the identity of the users whose podcast listening habits are being analyzed:
“We needed to take painstaking care to prove out our commitment to the privacy of listeners, while providing a standard that the industry could rally around in our collective efforts to continue to evolve the podcasting space.” [Joel Sucherman, Vice President, New Platform Partnerships at NPR]
It makes sense that it’s taken a smart organization like NPR to come up with the best, most data-sensitive approach to podcast analytics. Let’s hope that podcasters, app makers, and publishers adopt the RAD standards quickly so that podcasting can be monetized in the best fashion for content creators and consumers alike.
[In case you’re interested, my favorite podcasts include The New York Times’s The Daily, Cocaine and Rhinestones (fascinating stories from the history of country music), and Song Exploder. Happy listening!]