Introducing the new Dstillery.com!

For the last few years, I’ve been working closely with Dstillery to develop a variety of consumer tools within the digital advertising space. As we collaborated with data scientists and engineers to create tools for their clients to manage and understand their audiences, it felt like a revamp of the corporate website would be in order. With every new product, we were enabling their customers the ability to effectively understand their data. We wanted to convey to potential customers that same feeling—data isn’t scary.

Previous Dstillery Homepage
Previous Dstillery Homepage
New Dstillery Homepage
New Dstillery Homepage

Working closely with their marketing team, I was able to develop a responsive, SEO-friendly website that is easy to maintain and expandable in an extremely timely manner. All powered by WordPress. I was able to understand their pain points while creating website content that consists of highlighting research efforts by data scientists, relevant business-related articles as well as announcing new product features and partnerships. Through the new Dstillery.com, they are able to highlight the content through reusable widgets which are all entirely controlled by the marketing team.

Previous Content Hub, Blog
Previous Content Hub, Blog
New Dstillery Content Hub
New Dstillery Content Hub

They can fit content wherever applicable throughout the website. Within the newly introduced Content Hub, they can even highlight multiple types of content in an easily digestible page. From blog posts to press releases, the Content Hub is where the most collaborative effort was spent. Whereas individual pages can be created at any time to drive sales initiatives, the Hub is where marketing can showcase the company’s innovations, event details, or news of the day. The entire website has a greater emphasis on imagery and less on video. Therefore it is essential to ensure that the new website is lightweight and speedy. A lot of attention went into updating some of WordPress’s content filters to allow for better image handling in order to enable the use of responsive web images and Javascript handling.

Previous Dstillery Blog Post
Previous Dstillery Blog Post
New Dstillery Blog Post
New Dstillery Blog Post

While there are still a few more sections that are currently being built, it’s satisfying to share the work that has been completed thus far given that I had limited experience with WordPress Theme Development in the past. I was able to create a foundation for Dstillery to continually build upon with or without development experience as well as empower them to generate highly effective content.

And in case you’re looking for additional reading material regarding building WordPress Theme, I really suggest checking out the following: