dmexco (the Digital Marketing Exposition & Conference) – one of the biggest conventions of its kind in Europe – will be taking place in Cologne, Germany, on September 14th and 15th. Again this year the conference will be featuring a major showcase from our partner CoreMedia.
This year the theme for dmexco is “Digital is everything – not every thing is digital!” and the focus is on the latest advances of digitization and its various applications in business and daily life.
To share their stage this year, CoreMedia will be bringing some of their top customers to present innovative CoreMedia-based projects. One such customer is leading automotive parts supplier Continental. With the help of Arvato Systems – one of CoreMedia’s platinum partners and another Boyle Software client – Continental were able to deliver fast and efficient guidance to customers researching tire purchases online, across all channels, with outstanding performance and responsiveness. By the end of 2016, Continental will have 50 national versions of their site, in 40 different languages, via CoreMedia’s powerful CMS.
At the seminar, CoreMedia will demonstrate how customers can use videos, animation, and large-format images to create an engaging international customer experience for a premium brand. At the same time, they will show how their elegant and robust CMS can enhance user satisfaction for the 200 online editors working with the system thorugh intuitive, functional page designs and workflows.
Catch Continental’s “Moving The Customer Journey Into The Fast Lane” seminar on 14th September, from 3pm to 3:45pm. Click here to learn more