Who doesn’t listen to podcasts these days? There’s something for every niche imaginable – and people are streaming, downloading, and tuning in. According to Martech, there are now 550,00 active podcasts in 100 languages and more than 18,000,000 episodes – and the numbers are growing exponentially. And now National Public Radio – creators of some of the most popular podcasts – have come out with a podcast analytics platform they’ve dubbed Remote Audio Data (RAD).
Category Archives: Media
How captions increase ROI and audience for media creators
Accessibility expert and former BS employee Svetlana Kouznetsova gave a TEDx presentation on video captions and why they are important not only for deaf people but for the medium in general. Continue reading
The all-new OK! Magazine
Last month, the Boyle Software team working with American Media, Inc., launched a completely redesigned and upgraded website for AMI’s popular celebrity magazine OK! – https://okmagazine.com
Lots of new features were introduced with the new OK! revamp: an “Exclusives” carousel, a “Blast from the Past” block, “Trending” zones, and a bunch of UX improvements. Photo galleries were improved not only in design but a “switcher” was also added, giving editors the ability to choose between different layouts: slideshows, list views, etc.
Fast Company Innovation Fest 2017
I had the privilege of attending several events at the Fast Company Innovation Festival – held here in New York City last week – and my hat is off to FC for a job really well done! Sessions ran smoothly and on-time; well-curated panels were packed with interesting discussions; and the Convene space in midtown Manhattan proved an excellent, impressive venue.
Google Attribution is Coming
Most website marketing strategies include efforts across a multitude of platforms including search, email, social, affiliates, remarketing, the list keeps growing. And if you have ever been involved with evaluating the performance of marketing (especially when it is paid marketing), you know that one of the biggest challenges is figuring out the best approach to source attribution.
Data Wars in Ad Tech
In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.
Hi-res audio. Again. But streaming!
I started buying records 40 years ago. (It hurt to type that.) I am an unrepentant music fan and so have bought (and re-bought) music over the decades as the music industry has come up with new formats that promised “ease of use” and improved sound: High fidelity vinyl! Compact Discs! SACD! etc. I still have a massive library of LPs and CDs though my cassette collection drops out and mopes in boxes in my basement. It’s only in the past year that I finally broke down and got a Spotify subscription; it’s what all “the kids” are doing and my kids wanted it too.
Reinventing Coupons with Valassis
Way back in 2012, Lady Gaga tweeted, “why do people look at me like I’m crazy when i use coupons at grocery or try bargaining at retail, IM FROM NEW YORK WHERE IS THE SALE RACK?” Why do people use coupons? I always thought that the only purpose of coupons was saving money. However, since joining Boyle Software’s new creative team working for our client Valassis, I’ve learned that this is not their only the purpose.
Welcoming The Week & Mental Floss
We are happy to announce the addition of The Week Publications – US publishers of websites TheWeek.com and Mental Floss – to our roster of clients. We look forward to supporting our new client’s technical endeavors going forward!
No More Tofu – NOTO
Noto stands for “No Tofu” or “No More Tofo.” While you might think it’s my latest frustration with a healthy diet, it’s actually the name for Google’s latest attempt to wrestle over 800 natural languages into a single, universal font.