Google announced that within the next two years the Chrome browser would no longer allow 3rd-party cookies. Reactions are mixed.Continue reading
Category Archives: Ad Tech
NPR’s RAD podcast analytics
Who doesn’t listen to podcasts these days? There’s something for every niche imaginable – and people are streaming, downloading, and tuning in. According to Martech, there are now 550,00 active podcasts in 100 languages and more than 18,000,000 episodes – and the numbers are growing exponentially. And now National Public Radio – creators of some of the most popular podcasts – have come out with a podcast analytics platform they’ve dubbed Remote Audio Data (RAD).
Automatic Ad Blocking In Chrome
Starting today, Google Chrome will automatically start blocking specific advertising on sites if it is deemed to be too intrusive, and they’ll ultimately block all advertising on a site if the site doesn’t comply with Google’s new standards after a 30-day warning period.
The all-new OK! Magazine
Last month, the Boyle Software team working with American Media, Inc., launched a completely redesigned and upgraded website for AMI’s popular celebrity magazine OK! – https://okmagazine.com
Lots of new features were introduced with the new OK! revamp: an “Exclusives” carousel, a “Blast from the Past” block, “Trending” zones, and a bunch of UX improvements. Photo galleries were improved not only in design but a “switcher” was also added, giving editors the ability to choose between different layouts: slideshows, list views, etc.
Announcing Bidalyzer! Analytics for Header Bidding
Announcing Bidalyzer, the newest member of the Boyle family of products, libraries and frameworks!
Google Attribution is Coming
Most website marketing strategies include efforts across a multitude of platforms including search, email, social, affiliates, remarketing, the list keeps growing. And if you have ever been involved with evaluating the performance of marketing (especially when it is paid marketing), you know that one of the biggest challenges is figuring out the best approach to source attribution.
Data Wars in Ad Tech
In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.
Oath: Verizon’s latest promise
Last week, Verizon confirmed that AOL & Yahoo would be merged under a new umbrella brand called Oath. The general expectation is that combining the two will help Verizon scale its ad tech opportunity by better connecting advertisers with content across these platforms – which themselves already include many disparate sub-brands acquired through past acquisitions and mergers.
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