On Aug 10, 2015 the Google folks announced a major change in their corporate holding structure. Fascinating.
Larry Page wrote, “What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. […] Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Pichai was announced as the CEO of Google on August 10, 2015”
Read more about it here…
https://en.wikipedia.org/wiki/Alphabet_Inc.
http://techcrunch.com/2015/08/10/google-is-now-alphabet-but-it-doesnt-own-alphabet-com/
http://www.businessinsider.com/what-is-alphabet-googles-new-company-2015-8
Oh boy, they already ran into trouble with BMW…
http://www.nytimes.com/2015/08/12/technology/google-creates-alphabet-but-runs-into-bmw.html?_r=0