Acquisition Engine (AcE)
AcE is an independent web-application that processes and executes customer acquisition flows. Its place is between the user and any back-end systems and serves as a comprehensive customer acquisition flow engine. Flows can be easily and quickly configured and deployed according to the marketing needs independent of the main portals.
AcE communicates directly with back-end systems to access content and various services provided by any back-end system. It is capable of submitting user subscription and single product orders. At the end of the acquisition flow, AcE creates an account for the user on the portal site and transfers the user to the relevant page within the portal.