Context
A Singapore-based equestrian center
was affected by the COVID-19 pandemic when all on-location physical interaction was curtailed. Being a part of both the sports and hospitality industries, the client offered thewir customers mostly outdoor activities with little or no digital interaction.
Business problem
The client had a legacy website with minimal meaningful interactivity for its customers. As indoor and outdoor activities were halted during the pandemic, they needed to offer customers an interactive and immersive digital experience.
Expected goals
The key goals expected from this engagement were:
Develop an interactive website to improve online interaction for their equestrian customers
Develop ecommerce capabilities for increasing conversions and revenue
Solution
Interactive digital experience for improved satisfaction
Boyle Software helped the client with the following:
Developed an interactive website with a more immersive customer experience
Customized ecommerce capabilities for purchasing luxury experiences
The solution was deployed using:
CMS: Adobe Experience Manager (AEM)
Outcomes of the Engagement
Luxury experiences for customers leading to improved satisfaction
Improved customer satisfaction
The new solution helped the client offer an interactive website, improving overall customer experience and satisfaction
Optimizing revenue streams
New ecommerce capabilities helped the client offer high-end equestrian experiences to its customers for purchase and reservation
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Key project outcome metrics:
Higher conversions
Improvement in cost saving
Higher customer satisfaction