January 06, 2009
Press
Columbia House - Rebranding
Boyle Software Inc. is proud to announce that Columbia House, the world's largest direct marketer, again chose our team to help create and implement an improved user interface and a more unified branding across all of their clubs and various web properties.
This project involves Sun's Solaris operating system, IBM's Informix database, BEA's WebLogic J2EE container manager, Interwoven's TeamSite content management tool, the Java programming language and other state-of-the-art technologies.
About Columbia House
The Columbia House Music Club was first launched in 1955. Over the past 50 years, Columbia House has grown to become the world's largest direct marketer of not only music, but DVDs and videos.
Throughout the company's rich history, an enthusiastic embrace of emerging technology has become an enduring corporate trademark. From cassettes and CDs to videos and DVDs, Columbia House has created a club that has consistently met the public's demand for the latest advancement in entertainment products.
On June 21, 2002, Blackstone Capital Partners acquired a majority interest in Columbia House. The original partners, Sony Music Entertainment and Warner Music continue to own minority interests in the company. http://www.columbiahouse.com/
About Boyle Software Inc.
Boyle Software is a privately-held, custom programming and database development company, specializing in harnessing the power of high-end, heavy-transaction SQL database engines. Established in 1988, Boyle Software works for small, as well as large Fortune 1000, companies to help them control, manage, understand and leverage their data.
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