After months of speculation and press events, the launch of Apple’s newest product is just around the corner. The Apple Watch is available for pre-order now, and will be available for sale in just a little over a week.
In similar fashion to the iPod and iPhone launched in the last decade, the Apple Watch is another case of Apple attempting to redefine an existing market. However, as John Gruber points out in his review of the Apple Watch, this time it’s a little bit different. Whereas many would argue that music players and phones generally sucked before the introduction of the iPod and iPhone respectively, the watch market is entirely different: “This time, the established market — watches — is not despised. They not only don’t suck, they are beloved. And the best and most-beloved watches aren’t even electronic. They’re purely mechanical — all gadget, no computer.”