In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.
In what looks like a really smart move, Google has purchased Apigee – an industry leader in the development, monitoring, and maintenance of APIs for mega-clients like Walgreens, the BBC, eBay, and AT&T. In a blog post, Google SVP Diane Greene succinctly sums up why the acquisition makes so much sense with Google’s cloud strategy:
If you’re in need of something like Google Image search for your own image set application, then you are now in luck: Google recently announced their Cloud Vision API is entering public beta.