Reinventing Coupons with Valassis

Way back in 2012, Lady Gaga tweeted, “why do people look at me like I’m crazy when i use coupons at grocery or try bargaining at retail, IM FROM NEW YORK WHERE IS THE SALE RACK?” Why do people use coupons? I always thought that the only purpose of coupons was saving money. However, since joining Boyle Software’s new creative team working for our client Valassis, I’ve learned that this is not their only the purpose.

Using coupons is a way of life, as Lada Gaga says – and as many other frugal celebrities do. Valassis is one of the country’s major coupon creators and distributors, doing an incredible job circulating and providing coupons through various channels and well known sub-brands like Clipper Magazine and Red Plum.

We are so happy to be a part of  the Valassis creative team – helping to reinvent the coupon space for the digital world of 2017 and beyond!

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