There are several things you can do to fight the page speed degradation and make ads appear quicker to increase your revenue.
— You can switch to HTTP/2 protocol to overcome the “10 http clients max” limitation. HTTP/2 multiplexes HTTP requests within a single TCP connection and as a result browser does not need as many HTTP clients.
— You can lazy-load images so header bidders are not competing against the total weight of the network queue.
There’s a new hope though!
Lets see if Google & Amazon can actually deliver on their promise to push header-bidding server-side and make the Internet dramatically faster!