Category Archives: Tech News

IT’S HERE! x2 Framework for Node.js

We are ecstatic to announce the arrival of our newest product: the x2 Framework for Node.js! Designed and developed in-house by our VP of R&D, Lev Gimelfarb, x2 is a collection of modules published with NPM and designed to provide a complete toolset for creating back-end applications that expose RESTful APIs and are backed with a SQL database.

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Google Attribution is Coming

Most website marketing strategies include efforts across a multitude of platforms including search, email, social, affiliates, remarketing, the list keeps growing. And if you have ever been involved with evaluating the performance of marketing (especially when it is paid marketing), you know that one of the biggest challenges is figuring out the best approach to source attribution. 

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Data Wars in Ad Tech

In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.

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Oath: Verizon’s latest promise

Last week, Verizon confirmed that AOL & Yahoo would be merged under a new umbrella brand called Oath. The general expectation is that combining the two will help Verizon scale its ad tech opportunity by better connecting advertisers with content across these platforms – which themselves already include many disparate sub-brands acquired through past acquisitions and mergers.

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Goodbye, Internet Privacy Rules

Mr. FlakeIt’s no surprise that we’re very interested in how our current administration is impacting topics like Net Neutrality and Internet Privacy. When Ajit Pai was appointed to be FCC chairman a couple months ago, we encouraged everyone to stay informed and keep an eye out for new issues. Well, this week the House voted to undo rules which prevented Internet Service Providers (ISPs) from selling user data to the highest bidder, just the latest roll back of protections that had been put in place by former President Obama. Although President Trump has not yet signed the roll back into effect, the White House has suggested that he will and the implications for Internet privacy concerns are pretty significant. (Update – As expected, President Trump did sign the bill in question on April 3rd, 2017, to repeal online privacy protections established under the previous administration.)

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End Times for Net Neutrality?

Ajit Pai - FCC ChairmanBack in December we began wondering about what a Donald Trump presidency would mean for Net Neutrality. Well, after the inauguration it took just a couple of days for the rubber to begin accosting the proverbial road. Last week President Trump announced the appointment of Ajit Pai as our new Federal Communications Commission Chairman, and he nestles in snugly with the anti-regulation/roll-it-back swagger of the new administration. Also, as a currently seated Republican FCC commissioner, he does not even need Senate approval to ascend to the Chairman’s role. (BUT: Due to the time left in his current commissioner term, Pai will have to be renominated and reconfirmed sometime this year.)

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The Return of Lavabit

Lavabit logoThis past Friday, when most of the world was watching (or actively not-watching) the events in Washington, D.C., the formerly shuttered, Snowden-affiliated webmail service Lavabit announced it was re-launching with a new generation of email privacy and security.

If you’re unfamiliar with the history, here’s the gist: Lavabit formed in 2004, in part because of privacy concerns around email. They launched as an email service with significant protection and encryption capabilities and served a relatively small group of folk for almost a decade.

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Hi-res audio. Again. But streaming!

LP spinesI started buying records 40 years ago. (It hurt to type that.) I am an unrepentant music fan and so have bought (and re-bought) music over the decades as the music industry has come up with new formats that promised “ease of use” and improved sound: High fidelity vinyl! Compact Discs! SACD! etc. I still have a massive library of LPs and CDs though my cassette collection drops out and mopes in boxes in my basement. It’s only in the past year that I finally broke down and got a Spotify subscription; it’s what all “the kids” are doing and my kids wanted it too.

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