Category Archives: Media

Google Attribution is Coming

Most website marketing strategies include efforts across a multitude of platforms including search, email, social, affiliates, remarketing, the list keeps growing. And if you have ever been involved with evaluating the performance of marketing (especially when it is paid marketing), you know that one of the biggest challenges is figuring out the best approach to source attribution. 

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Data Wars in Ad Tech

In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.

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Hi-res audio. Again. But streaming!

LP spinesI started buying records 40 years ago. (It hurt to type that.) I am an unrepentant music fan and so have bought (and re-bought) music over the decades as the music industry has come up with new formats that promised “ease of use” and improved sound: High fidelity vinyl! Compact Discs! SACD! etc. I still have a massive library of LPs and CDs though my cassette collection drops out and mopes in boxes in my basement. It’s only in the past year that I finally broke down and got a Spotify subscription; it’s what all “the kids” are doing and my kids wanted it too.

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Reinventing Coupons with Valassis

Way back in 2012, Lady Gaga tweeted, “why do people look at me like I’m crazy when i use coupons at grocery or try bargaining at retail, IM FROM NEW YORK WHERE IS THE SALE RACK?” Why do people use coupons? I always thought that the only purpose of coupons was saving money. However, since joining Boyle Software’s new creative team working for our client Valassis, I’ve learned that this is not their only the purpose.

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AMI sees record-breaking traffic

Radar Online and AMI logos We are super proud to announce that our client American Media, Inc., reported record-breaking traffic during the month of August! Across all AMI’s digital properties, their number of unique visitors reached 55 million visitors during the month – up 17% over August 2015!

AMI – whose sites are hosted on our own HeartyHosting platform – attracts over 33 million unique monthly visitors to their Celebrity Network and about 13 million unique visitors with their Active Lifestyle category. Their leading sites in these groups are Radar Online and Men’s Fitness, respectively.

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Google I/O 2016: A quick summary

Google I/O 2016 logoThe good folks at Engadget have distilled down 2+ hours of new product announcements from this week’s Google I/O to a manageable 12 minutes. There’s some really interesting new stuff coming soon with Google Home, Google VR, and Android N. Check out the time-saving summary video below:

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