Grey Group ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. They operate branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing. Boyle Software is currently using a variety of Microsoft tech – .NET/C#, MS Sharepoint, MS Azure – in support of Grey’s business intelligence capabilities.
AppNexus, one of our very own clients is giving back to the neighborhood by sponsoring free Wi-Fi access in the Public Plazas of the Flatiron District hailing from 23rd Street and Sixth Avenue to Park Avenue South, with coverage reaching as far as 21st Street and Broadway. Visitors, workers and neighborhood residents alike can jump for joy! This is one zone where folks can quickly plugin to get directions, find the nearest lunch spot, shopping, or just a place to chill and take in the sites (and the sights!).
Lots of new features were introduced with the new OK! revamp: an “Exclusives” carousel, a “Blast from the Past” block, “Trending” zones, and a bunch of UX improvements. Photo galleries were improved not only in design but a “switcher” was also added, giving editors the ability to choose between different layouts: slideshows, list views, etc.
We spend a good deal of time touting our work for “bigger” clients – but we take just as much pride in our work for the “smaller” ones. Over the years we have done lots of work for non-profits like NYC Swim and the Byrd Hoffman Water Mill Foundation and we’re pleased to have recently added the Five Boroughs Bicycle Club to our client roster.
It was completely unexpected. Out-of-the-blue I was asked today by one of my co-workers to write a blog post. I thought hard about which new front-end development tools I have been using lately, but couldn’t think of anything that had had a significant impact on my professional life recently. Then I looked at today’s date and I realized that it is my 20-year anniversary here at Boyle Software. These twenty years certainly had a significant impact on my life…
Way back in 2012, Lady Gaga tweeted, “why do people look at me like I’m crazy when i use coupons at grocery or try bargaining at retail, IM FROM NEW YORK WHERE IS THE SALE RACK?” Why do people use coupons? I always thought that the only purpose of coupons was saving money. However, since joining Boyle Software’s new creative team working for our client Valassis, I’ve learned that this is not their only the purpose.
RhinoCo Fitness was founded in 2007 with the goal of making fitness more accessible by using connected technology to deliver essential tools, supplements, and training programs to people across the world. In 2010 RhinoCo partnered with Reebok to open the first Reebok Crossfit Gym, which quickly became the highest-grossing retail store for Reebok and a world-renowned fitness center for RhinoCo.