Way back in 2012, Lady Gaga tweeted, “why do people look at me like I’m crazy when i use coupons at grocery or try bargaining at retail, IM FROM NEW YORK WHERE IS THE SALE RACK?” Why do people use coupons? I always thought that the only purpose of coupons was saving money. However, since joining Boyle Software’s new creative team working for our client Valassis, I’ve learned that this is not their only the purpose.
RhinoCo Fitness was founded in 2007 with the goal of making fitness more accessible by using connected technology to deliver essential tools, supplements, and training programs to people across the world. In 2010 RhinoCo partnered with Reebok to open the first Reebok Crossfit Gym, which quickly became the highest-grossing retail store for Reebok and a world-renowned fitness center for RhinoCo.
In The Field is a web-based application that allows producers to more easily share information, such as crop availability and desired price, and it makes it possible for Field Goods to manage orders and request specific products. By reducing the costs of managing the supply chain and increasing transparency, this new tool lets Field Goods continue to partner with a broad range of local producers even as they scale up the business.
In short, this new application helps Field Goods multiply their impact on the local economy. [Source]
We are super proud to announce that our client American Media, Inc., reported record-breaking traffic during the month of August! Across all AMI’s digital properties, their number of unique visitors reached 55 million visitors during the month – up 17% over August 2015!
AMI – whose sites are hosted on our own HeartyHosting platform – attracts over 33 million unique monthly visitors to their Celebrity Network and about 13 million unique visitors with their Active Lifestyle category. Their leading sites in these groups are Radar Online and Men’s Fitness, respectively.
We are extra proud of our ongoing work for Steven Van Zandt‘s Rock and Roll Forever Foundation – most especially the fabulous TeachRock.org site and it’s amazing free and deep curriculum. And on Thursday evening, September 15th, the Foundation will host the New York City premiere of Ron Howard’s new Beatle documentary, Eight Days A Week: The Touring Years!
This exclusive event is also a fundraiser for the Foundation and its great programs – so go to their site and buy tickets or make a donation. Join the crowd next week for the reception and premiere showing!
We had a great time last week at our annual summer party for Boyle Software staff, family, and friends. Though some ominous clouds rolled in and a few drops of rain were felt, our sunset sailing excursion on the Hudson was a success all around. The sun did make an appearance, beaming its red and orange glow beneath the cloud cover as it sank behind the New Jersey horizon!
Anchors aweigh! Boyle Software’s annual summer party for staff, clients, and friends is this coming Thursday – and what a night it should be! We’ll be taking a sunset sail on the Hudson aboard the handsome 105′ Schooner America 2.0, departing from its dock at Chelsea Piers on Manhattan’s west side.
Kudos to our client Vroom who yesterday rolled out a new way for their customers to shop their inventory of cars – using virtual reality! This groundbreaking new way of browsing vehicles – and even taking virtual test drives – will initially be rolled out in Vroom’s showrooms in Houston and Dallas, in the heart of Texas, but you can see where the future is headed…