Category Archives: BS Corp

New Client: Grey Group

Grey Group logoGrey Group ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. They operate branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing. Boyle Software is currently using a  variety of Microsoft tech – .NET/C#MS Sharepoint, MS Azure – in support of Grey’s business intelligence capabilities.

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A first visit to Kiev

St. Andrew's Church, Kiev, UkraineI had a fantastic first trip to Kiev last week! It was a short but productive visit to the bustling, booming capital of Ukraine. What a thrill to visit this vibrant city – so full of life, even in February. Between meetings I was able to spend a few short hours exploring the city, ducking into gorgeous churches under golden domes and even visiting Maidan Nezalezhnosti – “Independence Square” – the city’s central plaza made so famous in recent years.

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AppNexus Provides Free Wi-Fi in the Flatiron

AppNexus, one of our very own clients is giving back to the neighborhood by sponsoring free Wi-Fi access in the Public Plazas of the Flatiron District hailing from 23rd Street and Sixth Avenue to Park Avenue South, with coverage reaching as far as 21st Street and Broadway.  Visitors, workers and neighborhood residents alike can jump for joy!  This is one zone where folks can quickly plugin to get directions, find the nearest lunch spot, shopping, or just a place to chill and take in the sites (and the  sights!).
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Holiday Party 2017

The Empire State Building shows the colors of the holidays...New York City is even more magical during the holidays – the steadfast Empire State Building reflecting the colors of December’s festivities from every angle. Boyle Software colleagues, clients, family, and friends gathered at The Storehouse on bustling 23rd Street last night to make merry and unwind in good company. 

Between the beers, hot toddies, sliders, and mozzarella sticks, it was great to spend a couple of hours appreciating the people with whom we share so many waking hours.

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The all-new OK! Magazine

OK! Magazine redesigned homepageLast month, the Boyle Software team working with American Media, Inc., launched a completely redesigned and upgraded website for AMI’s popular celebrity magazine OK! – https://okmagazine.com

Lots of new features were introduced with the new OK! revamp: an “Exclusives” carousel, a “Blast from the Past” block, “Trending” zones, and a bunch of UX improvements. Photo galleries were improved not only in design but a “switcher” was also added, giving editors the ability to choose between different layouts: slideshows, list views, etc.

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