Category Archives: Ad Tech

Oath: Verizon’s latest promise

Last week, Verizon confirmed that AOL & Yahoo would be merged under a new umbrella brand called Oath. The general expectation is that combining the two will help Verizon scale its ad tech opportunity by better connecting advertisers with content across these platforms – which themselves already include many disparate sub-brands acquired through past acquisitions and mergers.

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Header bidding and page load speed

Ad TechAlthough improving page load time is the second biggest reason to use header bidding vs. daisy chaining (after the increased revenue), it has its own problems when it comes to site speed. Due to the single-threaded nature of browser JavaScript runtime and the limited number browser / OS resources, header bidding is likely to add seconds to your average page load time.

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