In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.
Amazon launched AWS over 11 years ago, and it’s fair to say they’ve been the leader in Infrastructure as a Service for nearly all of the time since then. However when it comes to higher, application level services, they’ve lagged a bit behind the competition. However with the recent launch of several new offerings, they’re beginning to close that gap. At Amazon re:Invent 2016 in November, they launched a suite of services focused around Artificial Intelligence and Natural Language Processing.
Apple announced on Thursday a new bug bounty program with rewards as high as $200,000 for some categories of exploit. The new program will initially only be available to a select group of security researchers who have previously found vulnerabilities in their products, but eventually will be opened up to additional groups and individuals. Continue reading
Amazon recently announced their Elastic File System (EFS) service is now available for production use. The service was previously only available in preview mode for a single region, but is now available in production for the US West Oregon, US East Virginia and EU Ireland regions. EFS is a service similar to Elastic Block Storage (EBS) which provides disk mounted storage for EC2 instances, with a couple of key differences.
For those not familiar with it, AWS CloudFormation allows you to create and update any number of AWS resources in an automated and repeatable way. Basically, you can create a JSON template which specifies all the resources for a given “stack,” upload it to CloudFormation, and the service takes care of provisioning and updating all those resources automatically.
If you’re in need of something like Google Image search for your own image set application, then you are now in luck: Google recently announced their Cloud Vision API is entering public beta.
After months of speculation and press events, the launch of Apple’s newest product is just around the corner. The Apple Watch is available for pre-order now, and will be available for sale in just a little over a week.
In similar fashion to the iPod and iPhone launched in the last decade, the Apple Watch is another case of Apple attempting to redefine an existing market. However, as John Gruber points out in his review of the Apple Watch, this time it’s a little bit different. Whereas many would argue that music players and phones generally sucked before the introduction of the iPod and iPhone respectively, the watch market is entirely different: “This time, the established market — watches — is not despised. They not only don’t suck, they are beloved. And the best and most-beloved watches aren’t even electronic. They’re purely mechanical — all gadget, no computer.”