All posts by David Slivken

Google Attribution is Coming

Most website marketing strategies include efforts across a multitude of platforms including search, email, social, affiliates, remarketing, the list keeps growing. And if you have ever been involved with evaluating the performance of marketing (especially when it is paid marketing), you know that one of the biggest challenges is figuring out the best approach to source attribution. 

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Fake WordPress API Malware Alert

WorePress logoAlthough WannaCry, the massive worldwide ransomeware attack, is the biggest story these days when it comes to cyber crime, it’s definitely not the only issue causing problems for sites right now.

Last week, website security leader Sucuri identified code that appears to be WordPress API related, but is actually sending active cookie data to attackers. This is most problematic when the active user is a site admin because it gives someone the opportunity to create a new admin user which can be then used to do considerable damage to a site and/or gain access to user data.

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Oath: Verizon’s latest promise

Last week, Verizon confirmed that AOL & Yahoo would be merged under a new umbrella brand called Oath. The general expectation is that combining the two will help Verizon scale its ad tech opportunity by better connecting advertisers with content across these platforms – which themselves already include many disparate sub-brands acquired through past acquisitions and mergers.

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Goodbye, Internet Privacy Rules

Mr. FlakeIt’s no surprise that we’re very interested in how our current administration is impacting topics like Net Neutrality and Internet Privacy. When Ajit Pai was appointed to be FCC chairman a couple months ago, we encouraged everyone to stay informed and keep an eye out for new issues. Well, this week the House voted to undo rules which prevented Internet Service Providers (ISPs) from selling user data to the highest bidder, just the latest roll back of protections that had been put in place by former President Obama. Although President Trump has not yet signed the roll back into effect, the White House has suggested that he will and the implications for Internet privacy concerns are pretty significant. (Update – As expected, President Trump did sign the bill in question on April 3rd, 2017, to repeal online privacy protections established under the previous administration.)

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WordPress Security Breach

WorePress logoWe’re seeing reports this morning that a massive security breach associated with WordPress 4.7.0 and 4.7.1 has apparently led to the defacement of up to 1.9 million pages across almost 40,000 domains.

Upgrading to version 4.7.2 should fix the issue and WordPress urges anyone who hasn’t already updated to do so immediately. WordPress actually announced the security issue in a blog post at the beginning of February, but apparently there are still many sites that either weren’t aware or didn’t realize how serious the issue really is.

If you or anyone you know is running a WordPress site, please make sure it is updated to 4.7.2 as quickly as possible.

The Return of Lavabit

Lavabit logoThis past Friday, when most of the world was watching (or actively not-watching) the events in Washington, D.C., the formerly shuttered, Snowden-affiliated webmail service Lavabit announced it was re-launching with a new generation of email privacy and security.

If you’re unfamiliar with the history, here’s the gist: Lavabit formed in 2004, in part because of privacy concerns around email. They launched as an email service with significant protection and encryption capabilities and served a relatively small group of folk for almost a decade.

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Pokémon Go – It Caught Us All

I’m exaggerating here, but not much apparently, because Pokémon Go, based on a little-known video game series (kidding),  was the most downloaded iPhone app worldwide in 2016.

Despite early days of frequent crashes and server outages, not to mention the whole tracking feature disaster, the game was a monster (pun intended) hit from day 1. Remember the Vaporeon stampede?

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Hey, WebSphere Commerce Experts!

IBM Websphere Commerce logoAre you an IBM WebSphere Commerce architect or senior developer? If so, we want to talk to you about joining Boyle Software! We’re hiring technologists now who have deep experience with this popular commerce platform and who are looking to expand their tech horizons, continuously exploring and learning new technologies.

We offer great benefits for full-time positions in New York City – and we are also open to discussing other arrangements for remote talent. Please send your resumé to jobs@boylesoftware.com. And if you know a strong WCS pro looking for new opportunities, please send them our way!

Review all of our open positions here