IT’S HERE! x2 Framework for Node.js

We are ecstatic to announce the arrival of our newest product: the x2 Framework for Node.js! Designed and developed in-house by our VP of R&D, Lev Gimelfarb, x2 is a collection of modules published with NPM and designed to provide a complete toolset for creating back-end applications that expose RESTful APIs and are backed with a SQL database.

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Google Attribution is Coming

Most website marketing strategies include efforts across a multitude of platforms including search, email, social, affiliates, remarketing, the list keeps growing. And if you have ever been involved with evaluating the performance of marketing (especially when it is paid marketing), you know that one of the biggest challenges is figuring out the best approach to source attribution. 

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Fake WordPress API Malware Alert

WorePress logoAlthough WannaCry, the massive worldwide ransomeware attack, is the biggest story these days when it comes to cyber crime, it’s definitely not the only issue causing problems for sites right now.

Last week, website security leader Sucuri identified code that appears to be WordPress API related, but is actually sending active cookie data to attackers. This is most problematic when the active user is a site admin because it gives someone the opportunity to create a new admin user which can be then used to do considerable damage to a site and/or gain access to user data.

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Data Wars in Ad Tech

In today’s digital economy, data is one of the most valuable assets of any organization. For online advertising, quality data is a requirement for ensuring that the right ad is seen by the right audience at the right time. In the ongoing battle for acquiring this data, several ad tech companies announced last week a new technology consortium to enable the sharing of a common, omni-channel, people-based identifier, between publishers and advertisers who are members.

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Oath: Verizon’s latest promise

Last week, Verizon confirmed that AOL & Yahoo would be merged under a new umbrella brand called Oath. The general expectation is that combining the two will help Verizon scale its ad tech opportunity by better connecting advertisers with content across these platforms – which themselves already include many disparate sub-brands acquired through past acquisitions and mergers.

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Want 11 CDs for free?

HTML for DummiesIt was completely unexpected. Out-of-the-blue I was asked today by one of my co-workers to write a blog post. I thought hard about which new front-end development tools I have been using lately, but couldn’t think of anything that had had a significant impact on my professional life recently. Then I looked at today’s date and I realized that it is my 20-year anniversary here at Boyle Software. These twenty years certainly had a significant impact on my life…

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Goodbye, Internet Privacy Rules

Mr. FlakeIt’s no surprise that we’re very interested in how our current administration is impacting topics like Net Neutrality and Internet Privacy. When Ajit Pai was appointed to be FCC chairman a couple months ago, we encouraged everyone to stay informed and keep an eye out for new issues. Well, this week the House voted to undo rules which prevented Internet Service Providers (ISPs) from selling user data to the highest bidder, just the latest roll back of protections that had been put in place by former President Obama. Although President Trump has not yet signed the roll back into effect, the White House has suggested that he will and the implications for Internet privacy concerns are pretty significant. (Update – As expected, President Trump did sign the bill in question on April 3rd, 2017, to repeal online privacy protections established under the previous administration.)

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